So how to tackle the insurance agents?

I thought maybe I should provide some (even though still imperfect) answers to my questions in the last post.

On insurance, if the agent cannot help you then who can? For my own journey, I talked to other agents, then I talked to friends, and find out more from the net and newspaper and talked to experienced folks to try to get to the truth.

At first I thought surely there would be some good agents out there. After all, some agents do earn big bucks by selling insurance right? Sooo, I called up pple, asked for appointments, but soon realized that they were all the same. They are TRAINED to sell you the useless stuff, and TRAINED to "taiji away" the difficult questions.

Whenever I asked about term insurance, they would say,

"Oh, but they only cover you until 60 you know?"
"But after 60, my kids are grown up, I don't need too much insurance." I say.
Then they change topic, "But if you buy this life plan, it's like a savings plan, you still get your money back, plus 3-4% per year."
"But meanwhile I pay $2,000 per yr for the next 20 yrs to earn 3-4%? And get covered for $50,000?"
"$50,000 coverage will grow to $50,512 over time! Ok what about this investment link product, it is very good blah blah blah"
What the heck...

I even got one agent who claimed to have advised millionaires on how to buy insurance and still give me stupid recommendations. So in the end, I gave up. I started talking to friends and read up. And here are some conclusions that I gathered.

Use less than 10% of your annual salary on insurance, I recommend 5%. But agents will quote you 20%, saying its MAS regulation. I find it hard to believe. I don't spend 20% of my annual salary on ANYTHING, not even mortgage! 20% on insurance? WTF!

But for 5% you have to try to maximize coverage, it has to be at least 5 times your annual salary to be meaningful. So this is tough job for 99.999% of all insurance agents. Try to find one who can do that, someone young, willing to work hard and help you. My experience: no agent can, so you gotta do it yourself. And that is to buy SAFRA insurance, one of the cheapest around.

Don't get swayed by the agents. They try to bend your rules, like 5% is not enough! Or you cannot see it that way, bcos this 20% will go to your savings blah blah. They should follow your rules, not the other way.

Don't buy investment linked products, usually you overpay for commission and stuff. If you want to do investment, do it separately.

Agents like to blackmail emotionally. Like if you die, your family how? Your kids so young how? And they will say, "I know one friend, cancer, no insurance, pay $200,000 etc". Stop them. I KNOW it's a disaster to die without insurance. But tell me the facts. The premium, the coverage etc. And Get me the cheap value-for-money policy, damn it!

So the ideal scenario, if your annual household income is say $60,000, spend $3,000 on insurance, buy minimal life (you need life policy to get term), say $20,000 and get lots of term, say $250,000. So you spend $3,000 to get insured for $270,000. That's probably an ok deal.

Not sure if most rational people are doing this. Pls comment ok!

Asking a Best Denki salesman whether you need a LCD TV

If you walk into Best Denki or Harvey Norman and ask the salesman whether you need a $3,000 LCD TV, what do you think he will say? He will immediately recommend you the $8,000 50 inch Samsung High Definition LCD TV, and give you 1,001 reasons why you NEED that TV. Right?

I guess the message here is that the salesman cannot tell you whether you NEED a LCD TV. His job is to sell you the TV NOT to determine if you need one.

But our world is a strange place. In so many areas of our lives, esp those related to finance, we ask the salesman whether we NEED something and we expect them to have our interest at heart and tell us the answers. Think about the following questions.

Is it logical to ask the insurance agent what kind of insurance is suitable for you?
Is it logical to ask your broker or his analysts which stock to buy?
Is it logical to ask your private banker how you should manage your wealth?
Is it logical to ask an investment banker whether your co. should do M&A?

In most to these cases, the salesperson, middleman thrives on activity. This is bcos he takes a cut or commission on the transactions that take place. So it is NOT in his interest that he recommend you the best thing. Bcos it will not generate future activity. He needs activity to earn his keep.

The insurance agent wants to revisit you every yr so that he can sell you another policy even though he sold you one last year that would have taken care of your lifetime need. And he will only sell you a life policy or an investment link one even though a term policy makes more sense for you. Bcos the commission on those pdts are much higher.

The analysts change their ratings every 3 mths bcos that's their job. Their job is not to identify the long term winner. Their job is to churn and create lots of buy and sell orders. So it is not in their interest to help investors identify the real 10 baggers (stocks that will rise 10 folds). Even if there are genuine analysts out there who believe they should help investors, the system is in place to discourage them. That's life dear.

Similarly the private bankers cannot help you grow your wealth. Their job is to sell you investment products and earn their keeps. They need to sell new products every yr to hit their annual targets. So naturally they will recommend you to buy this, sell that and buy back what you sold etc year in year out. Even though investments can only generate good return by investing for the LONG TERM.

As for companies, when they reach a stage where organic growth becomes difficult, they seek to do M&As. But the investment bankers they consult to do M&A are at best, well, not much better than the Best Denki salesman. They cannot help to identify which good co.s to buy. Their job is to make deal, not to help the CEOs find bargain M&A. That's why most M&A fails (though they look good on paper).

So how? I am still searching for an answer, but by talking to people who have gone down the same path sometimes help, esp those that have more experience in life and have succeeded (ie. not a bloke lah, but getting advice fr a bloke may still be better than getting advice fr private bankers). People who have bought so many insurance policies and finally know what is really good. People who have talked to so many private bankers and finally know not talking may be the best. And of course, when you have the answers, contributing your answers to this blog will help too!

More Margin of Safety

A frequently asked question on value investing and how to calculate intrinsic value is this: how can you be so sure that the co's intrinsic value is this and at this price it is a good investment?

For those not so sure what the hell is going on, read these first
Value Investing
Intrinsic Value
Good Investment

Well, the truth is, you are never sure, you can spend 20 days calculating the intrinsic value of the company and become so sure that the stock is undervalued. So you buy and the stock tank 20%. Shiok huh?

Intrinsic value goes hand in hand with margin of safety. Bcos you can never be sure whether you really got the intrinsic value right, you need to have a margin of safety. ie you will only buy the stock if the current price is way, way, WAY below your calculated intrinsic value. As a rule of thumb, I recommend 40-50% below your calculated intrinsic value.

Buffett used the example of building a bridge. If you know that the maximum weight of vehicles that will cross the bridge is 10 tons (based on historical statistics), will you build a bridge that will support 10 tons or a bridge that will support 30 tons?

That is margin of safety.

Ben Graham, the grandfather of value investing once said this: if you need to surmise value investing into only 3 words, it would be "margin of safety". It is THAT important.

Unfortunately, most investors don't really have this concept in mind. Even those who are very experienced. I guess it's not easy partly bcos have a strict margin of safety rule forces you to pass on many investment ideas even if they are quite good. And when you see them rally 100% after you decided NOT to buy them, wah shiok right? Now every wall you see has a purpose. For you to bang your head hard on it! Haha!

But having a margin of safety will make very sure that you will not lose your shirt. Even if you are damn wrong on your intrinsic value, you may lose a bit of money, the stock may tank 20%, but it won't tank like 80% and chances are after it tank 20% it will creep back up again, it will not bankrupt you. That's the strength if you have a huge margin of safety.

Why Quant may work?

In the previous post, we discussed how to construct a quant portfolio. Now let's try to understand why some thinks that it can work (ie it can outperform the market).

Well first, we must get the right factors though. If you screen for something like stocks that has hit 52 weeks high, or stocks with highest volume, or other funny factors, good luck. You have got the GIGO (Garbage in Garbage out) model. The model is only as good as the inputs.

What people usually believes as good inputs are like Low PER, Low PBR, High ROE, High cashflow, High OP margin, High EPS growth etc.

So there are roughly 400 stocks traded in Singapore and you only buy the top 50 with the lowest PER and highest ROE. What this means is that you are buying stocks that are cheap relative to all others and have the highest return potential relative to all others. And you do this every 6 mths, weeding out those that falls off the top 50 and adding new winners in. Theoretically, you SHOULD outperform the market.

But you don't. Murphy Law's works huh.

Well a few reasons. First of all, the data used are either historical or poor estimates. For PER, usually we get the 1-yr forward PER, which is basically the sum of estimates of all the analysts out there. And we know analysts are, well, like private bankers, GFN right? (GFN: Good-for-nothing). As for ROE, usually that's a historical no. so ROE may have changed, or dropped to below those of other stocks.

Second, to beat the market is a zero-sum game. You need to beat most of the other participants in the markets. This means you need to move faster than most other participants. Now when do you think these quant models were first used? Do you think you are one of the early birds using these models? The answer is NO btw. So investors have used this model since the last Ice Age, and here we are re-inventing the wheel and expecting to beat the market. That's not quite possible right?

But there is still hope.

The markets today, as with our world, has gotten very short-sighted. Thanks to MTV and instant noodles. Most people seek instant gratification. They are not interested in growing apple trees and waiting to eat apples years later. They are not interested in stocks that will only payback after 10 yrs.

So as we all know, the markets are unpredictable in the short term but follows earnings growth in the long run. The quant models, if used over long periods of time, should beat the market (esp if the rebalancing period is also stretched, so you don't get killed by transaction costs) bcos most other participants won't wait that long.

Quant Portfolio Construction

One of the more scientific ways to invest is to actually create a quant portfolio and simply rebalance it periodically. Sounds very chim huh? But it's actually quite straightforward. But unfortunately, it is not exactly suitable for retail investors unless

1. You have tons of money
2. You have tons and tons of money

Well, but it's still quite useful to know how quant works, so don't yawn. And don't click the "x" at the top right corner.

Quant is simply the short-form for Quantitative and it is named as such because it uses mathematical models to drive investment decisions. Quant can be very successful because it reduces emotional influences (screw Mr Market man!) and can generate as well if not better an investment performance as fundamental analysis or other types of investment analysis. (Woah that's a statement huh?)

As a very simplistic introduction, we introduce a 2-step quant portfolio construction process here.

1. Use criteria or factors like PER, PBR, ROE, EV/EBITDA to screen out a list of stocks and buy the top 30-50 stocks.

2. Rebalance the portfolio after the pre-determined period like 6 mths or 1 year etc. (ie repeat Step 1 after 6 mths or 1 year.)

Ok, analogy time, say we want to create a 50 stock portfolio and rebalance it every 6mths and we want to use 2 factors, Low PER and High ROE.

For retail, Poems have quite a good screen in its system so can just utilize that. If not, can ask those good-for-nothing Citibank/UOB privilege sweet-young-bankers to generate these screens. Of course, that's like trying to strike Toto, bcos chances are, they ARE good-for-nothing.

Anyways, so you get this list of stocks, and just simply buy the top 30-50 names on it depending on how many stocks you want to hold. But it has to be at least 30 names in order to smooth out the idiosycracies of individual stocks. So now we know why you need lots of money, to buy that 30-50 stocks.

So that's Step 1. And after 6 mths, simply do the screen again, and buy the top 30-50 names. Of course, if the same stock appeared on the first list. You don't sell off what you hold and buy back the same stock lah. Unless you are trying to please your good-for-nothing Citibank/UOB privilege sweet-young-bankers or something.

So simple as that, if you can do this based on some winning factors (that's the catch huh!). Chances are you can make some money. May or may not beat the market average (to do that, the odds are slightly better than finding a good-for-something sweet-young-banker), but you should not have negative return if you invest over the long run (ie 20 yrs or more).

See also Investment Horizon

The Razor-and-Blade Model

In this post, I would like to introduce a familiar business model (for most value investors) that can help most investors in their analysis of companies. It is also a model that entrepreneurs should seriously adopt when they want to start their own businesses. It is a very basic model that can help generate good recurring income and is probably a sign that the company will be in the business for a long, long time and not those fly-by-night bubble tea shops where you see them today but not tomorrow.

This business model is known as the razor-and-blade model. Well for the uninitiated, this is the model where you sell the low profit margin razor at a cheap price and then earn back the money by selling the blades at a high margin.

Though mundane as it may sound, this model has proven itself time and again that it can generate stable cashflow and earn a good margin. Unfortunately, as the guru used to say, it’s hard to teach a new dog old tricks. So a lot of businesses don’t employ this model.

This model plays on the human mindset by enticing people to buy something, usually having the impression that it should be expensive at a low price. Then after “locking-in” the customer, the co. sells him consumable products at a higher margin. However, our ape-evolved minds cannot relate that instantly and we still think we are getting a good deal.

For example, we buy a mobile phone at S$199 thinking that it’s quite value-for-money given a lot of sophisticated stuff goes inside this cool piece of plastic and electronics (So the phone is the razor here). However, we then need to buy the blades (talk-time) that cost us $30-50 a month! And worse still, we are lock-in for 2 years! So is it really value-for-money if you think of the whole package? Hmmm…

Sounds like it’s a bit unscrupulous? Feel like you are being treated unfairly? But hey, that’s life, folks. Become a shareholder of the company then and screw the management during AGM! That’s why I own Singtel! Haha!

Anyways, besides the telcos, today we see various businesses employing this simple model, including our favourite Ipod (selling you the Ipod/razor, then the songs/blades), Canon printers, Playstation and Nintendo games, anti-virus softwares etc. But at the macro level, not a hell lot of businesses are doing this. Well of course, sometimes the nature of the business does not allow the adoption of the model, like the retail business. Which also implies that maybe that’s why retail businesses cannot earn a hell lot of money. Sadly when Singaporeans say they want to be entrepreneurs, most people think of retail businesses like restaurants, bubble tea (*gosh*) and clothings etc. My guess is only 1 in 20 retail shops will actually "succeed" ie earn as much as a full-time job after adjusting for time and effort put in.

The razor-and-blade model also manifests itself in different versions but the crux remains at its ability to generate recurring income stream. This is best exemplify by Dell, which recently announced that it wants to provide IT services to its clients instead of simply selling them the box (ie the PC lah). So in this case, the PC is the razor and the servicing contract is the blade. So Michael Dell really got some Liao one ok? Don’t pray pray!

Maintenance contract is actually a very good razor because it usually last for 2-3 yrs and hence securing the stable cashflow from the client for that time period, like the telcos (btw telcos is short-form for telecommunications companies like Singtel, Starhub hor). And with minimum extra capex or cash outflow, you actually get this money rolling in.

So next time when you see a business with a razor-and-blade model, remember to give it some credit bcos chances are it will still be earning money even when the crunch comes, unlike a lot of other businesses which will probably go into red. Especially those hot sectors nowadays, like RE related construction where majority of co.s involved don’t really have a business moat and are rising simply bcos it’s high tide now.

Investment, Golf and Hardwork!

Let's try to relate investment with a sports like say Golf. To put some things in comparison, we have

Golf Set = Bloomberg, Excel Spreadsheet, Brokers' charting tools
Golf Swing Techniques = Fundamentals, Valuation, Technical analysis
To win the game of Golf = a lot of hardwork and luck
To beat the Market = a lot of hardwork and luck

When you first start at golf, you will suck big time. You probably bought a golf set that cost S$299 and try out on the driving ranges. In investment, this is like engaging your local broker and their cock-up systems with their technical charts and then dabbling into your first purchase.

Then you realize that you need to put in more time and effort to actually play golf meaningfully and this is when you start to engage instructors to improve your swing, you read up golf books and practice a lot. In investment, this is where you also try to learn from other investors, attend sessions, read books, buy some software and really get your hands dirty with all the financial statements and valuation analysis. Or charts and RSI and MACD for the technicians.

So after a few years of practice, you are ready to compete with other golfers. Say there is a competition for all the world's golfers from beginners like yourself to pros like Tiger, where do you think you will stand? Will you beat say 50% of all the golfers? Or 80%? Or 99%? Similarly in investment, after a few years of doing some real company analysis and trading, can you earn average market return of 8-10%pa? Or the best returns of around 25-40%pa (over the long run ie. 10yrs or more)?

The success rate of being able to beating the average will correlate with the amount of hardwork you put in to either golf or investment.

What determines why Tiger beats the average? Most golfers know the swings and techniques like Tiger does. (Most investors know all about fundamental and technical analysis). Most golfers use the same tools (golf sets) like Callaway/Mizuno/TaylorMade golf sets. (Most investors use the same Excel/Bloomberg/Brokers' charting tools.)

Tiger beats the average golfer through a lot of hardwork and beats the best of the best golfers through luck. Some might argue talent is impt but studies have shown that talent may help but ultimately it's hardwork.

I think a lot of pple know Tiger started golf at the age of 3, and trained hard everyday to win his first championship at 18. That's 15yrs of hardwork btw. But he did not stop there, he continued to work hard to perfect his swing so that he can better himself. So if you are not training that hard, is it a wonder why you cannot beat him?

Don't believe? Read this article.

But at the pros level, Tiger, Vijay, Phil etc, everybody is training as hard as everyone else. So in the end, whoever wins the championship is probably a matter of luck.

So in investment, if you are spending 1-2hrs a day reading some annual reports, doing simple brainstorming about how the world will change tomorrow and how your investment will do, can you beat the market average of 8-10%pa? Of course the market is made up of some aunties and uncles, some novices, some semi-pros, and also pple like Buffett, Lynch, Soros, Jim Rogers, Peter Lim who spent their lives thinking about how the world will change and are very good at it. If you work hard enough, probably there is a chance to beat the average even though you cannot beat the best of the best.

As a side note, passively investing in indices will give you 8-10%pa which is quite good and this is actually one of those rare free lunches in life. Minimal effort for earning an average return!

If you do put in a lot of hardwork, so much so that you think you are in the league of the best investors globally including Buffett, Lynch, Soros, Jim Rogers, Peter Lim etc, then you can only beat these pple if you have luck. Studies have shown that only 10% of all investors can actually beat the average return of 8-10%. So it's a lot of hardwork to be in this top 10%. And to stay there, give a big smile to Lady Luck and hopefully she smiles back!

Which EPS to use? (for calculating PER)

We are back to my favourite topic on PER (Lao Jiao value investors are yawning right?). But I think I need to clarify one issue on PER (which stands for Price Earnings Ratio) which I KIVed for some time. For the un-initiated on PER, pls refer to this post.

Ok in short, PER is simply stock price divided by its earnings per share and it measures the cheapness of a stock. The stock price does not tell you anything about whether the stock is cheap or not!

Now to determine Price is easy, this is the all impt Price that you get from TVs, Yahoo, Your broker's system. Singtel is $3.30, SMRT is $1.75, even grandmas know this.

But EPS? Where to find this? And which year's EPS should we use?

For the sake of newbies, we go back to Finance 101. EPS is actually the net profit for the company for the year, divided by its no. of outstanding shares. These no.s are usually inside the company's annual report.

However, things published in annual reports are dated, ie. We can only get last yr's EPS. In the stock market, nobody likes to look at the past. The market is always forward looking. So we need to know next yr's EPS.

This next yr's EPS is usually an average of all the analysts' estimates which are usually not available for most folks but are easily accessible from financial service providers like Bloomberg, Reuters and Thomson One.

As convention, the PER that is usually quoted is the 1-yr forward PER (ie. Next yr's PER using analysts' estimates of 1-yr forward EPS). But for growth stocks, ie. the company is growing its profits really fast, then the 1-yr forward PER is usually too ex. Then you need to look at 3-yr forward or even 5-yr forward PER so that it gets reasonably cheap.

But it's always very dangerous to use such futuristic PER bcos the probability of error will be very very big. You may think that you are buying a 10x 5-yr forward PER stock but if the company fails to grow in its 3rd and 4th year, then Ha Base, 10x become 30x PER and the stock plunge 60%!

As for value investors (or rather any prudent investors), we should be determining what is the long-term sustainable EPS and hence what is the PER of the stock today.

There is no magic formula here to help you predict the long-term sustainable EPS. For the professional investment analysts, they talk the company's management, study their markets, do some research and analysis and try to come up with a sustainable EPS, and still usually get them wrong. So for the simple folks, what's the chance that you can get it right? Not much higher than winning Toto.

Nevertheless, that doesn't mean that you shouldn't try though. Bcos when you can get an estimate for this EPS, and apply a margin of safety, if the stock is still reasonably cheap after that, then probably it's safe to buy. But with investment, nothing is for certain, so you may still be wrong. Well at least, you learn from your mistakes.

Emotions, Emotions, Emotions

Market participants, or rather human beings, are really suckers when it comes to investing in the markets. In almost all kinds of transaction, people look to buy cheap and sell expensive. When you buy a fridge, you look to buy it during some sale or discount. When you sell your car, you ask for S$5,000 above COE valuation.

But when it comes to the market, people look to buy when the prices are high, the higher the better, like now. And when prices nosedive for 2-3yrs, people become totally not interested, like in 2003.

This is the result of two powderful emotions at work: Fear and Greed.

Fear is a much forgotten emotion nowadays except during 1-2 weeks when the markets stumble a bit (like last week). During 2000-02, when the markets entered a full-fledged bear cycle, it was a sight for sorrow. Finance stories made headlines like only when the editors need to choose whether it's "Dead Kitten on Toa Payoh Road" or "NOL stock price made new low". IPOs that came out almost always nosedive. Soon pple got so disappointed, nobody participated anymore, which made it worse. There was a general fear of the stock market bcos many pple got burnt.

As the bleeding continues, fear spreads even further. At gatherings, none of your friends, colleagues, acquaintances talk about stocks, or investment anymore. It simply hurt too much. If you said your job was an investment analyst, they go “Oh ok.” And move on to another topic. You can smell the fear of words like “stock” or “investment”.

Only value investors were very active. They were buying up all the cheap and good stuff, like during the Great Singapore Sale! But somehow, most pple really become suckers during those times. i.e. they fail to buy when it’s cheap.

In today’s market, Gordon Gekko’s good friend has taken over. Well, Gordon Gekko is the guy who quoted, “Greed is Good” in that hit movie and then won an Oscar! I heard he is coming back for a sequel to the 1987 blockbuster Wall Street.

So greed has taken over today’s market. The guys who got burnt in 2000? Well most of them shunned the markets until maybe yesterday, then decided to join the party bcos everybody around them is talking about it. But entrance tickets are not cheap now. What about the grandmas? Maybe they will join tomorrow.

Of course, there are also lots of newbies who have not seen the bloodshed the last round. And they have the all important role of Ra-Ra-ing this whole party. Haven’t we all heard how that young punk made a ton of money buying some stock and bought himself a Ferrari? So greed is all around now but maybe we have not seen it grown full blown just yet.

During these times, it’s always hard for the value investors. Some wished that they had bought more during the good old days of 2003. Some are thinking whether to sell now, but if the market keeps going up, then they lose out again. So as you can see, Greed spares no one, not even value investors. The same goes for Fear by the way.

It is an art to be able to judge the greed barometer of the market and decide if the peak is reached (vice versa: to judge if the market has reached maximum fear which will mark the bottom of the bear market). If you can do this, you are on your way to great success. But most old timers would advise against that. Hence they advocate the good old buy-and-hold strategy. As they say, it is futile to try to time the market.

As for me, I suspect the market hasn’t reach maximum bullishness just yet, so there may still be some upside from here. Forward PER of the STI is still ok at 15-16x, but it’s hard to buy anything now. The margin of safety is not there anymore. In this game, it’s only worthwhile to buy during the Great Singapore Sale. But somehow, most pple buy AFTER the Great “GST” price hike (of 200%). GST here stands for: the Great stock market Surge of 200% rally Tax!

PS: STI in 2003 was 1200, it rallied roughly 200% to 3600 today!

See also: Fear and Greed

Global industries and product market sizes and their implications

This is the 3rd installment of facts and figures around the world. (Don't we just love trilogies!) Not so useful for a lot of people, even value investors. Value investors just need to know enough about the companies they invest in order to do well. But hopefully, information here can help to widen your circle of competence.

We shall talk about a few industries and markets here: Steel, Automobile, PC, TV, Game console, Mobile phone.

The global steel industry is an estimated USD 600bn industry with global annual shipment of 1.2bn ton of steel. The No.1 leader in this industry is Mittal Steel with close to 10% market share. Interestingly, our hero, Warren Buffett has a stake in POSCO, a Korean Steel co. which is also one of the lowest cost producers of steel in the world.

To a layman looking at this 1.2bn ton for the first time, this may be just another no. and may not seem impressive at all so let’s translate this to something more powderful. 1.2bn ton of steel translates to 200kg of NEW steel being produced and used every yr for every person on Earth. This means enough steel to make 1 washing machine + 1 fridge + 1 aircon + 1 full set of stainless steel cutlery and 1 Ipod for every person on Earth EVERY YEAR! And this amt has been going up since humans walked this Earth (well it went up a lot more during the last 100 yrs as compared to the past 1000 yrs.)

Btw, consumption of all kinds of natural resources have only gone in one direction since, well, humans walked this Earth, and that is up. Environment fanatics talk about recycling and conservation but the way I see it: it’s a lost cause. Primarily bcos recycling comes at a price and it’s too high. Eg. it cost USD300-400 to produce 1 ton of steel and the truth is scrap steel (i.e. recycled steel) cost almost as much too! Anyways, that’s a topic for another day.

Ok, next. The global automobile industry is an estimated USD 2trn industry (Woah that’s huge! Remember global GDP is only 40trn!) with annual shipment of 70mn cars. Needless to say, the Japanese dominates this industry. 1 in 3 cars on global roads now are Japanese cars and Toyota now produces close to 10mn cars every year ie 1 in 7 cars is a Toyota. With China joining in the 5C’s race, we can expect even more cars and seems like the Japanese will win hands down bcos they are cheap and reliable, just what the masses want.

Fortunately or unfortunately, the rest of the industries/markets are all tech-related and most value investors hate tech bcos tech has never really created much value. No tech product ever stood the test of time, remember Polaroid? Or Walkman? Discman? SegaSaturn? So we may not see these products mention here 20yrs from now.

Anyways, the global PC market is USD 250bn market with annual shipment of 250mn units. This 250mn is an interesting no. bcos the global TV market is an estimated 220mn unit shipment. Hence it probably suggests the maximum ceiling for household products is around 200-300mn global unit shipment per year. This means that when analyzing the next killer household application, this may be a good no. to use as the maximum ceiling for unit shipment. Incidentally, the no. of households in the developed world is roughly 300mn as well.

The global game console market is a small one with a market size of USD 8bn and annual shipment of roughly 30mn units. Of course, if you include the revenue of the software (ie, the games), this market is already bigger than Hollywood. Most pple like to look at the market over its lifecycle though which is roughly cumulative shipment of 150mn units over 5-6yrs. During the last cycle, PlayStation 2 made by Sony shipped an incredible 120mn units over 5 yrs. But this time round, it’s Nintendo stealing the limelight with its Wii console. If you are not familiar with Wii, go google it up and be amazed! Sadly the PlayStation 3 has shipped only a miserable few million consoles to date.

The global mobile phone market is a USD 200bn market with annual shipment of 1bn mobile phones. If you are missing the impact of this, it’s 1,000,000,000 mobile phones! This means that 1 in 6 people globally buys a mobile phone every yr! If you take out the children and the old folks and those in not-so-privileged countries, we can even say that EVERYONE buys a mobile phone EVERY YEAR! If you think Ipod is big, think again! Ipod shipped a mere 100mn units over 4-5 yrs!

The mobile phone is definitely the most impactful killer application in the history of humankind although it may be at the tail-end of its growth. Wish you had bought a Finnish co. with a funny name some 15yrs ago huh!

So what’s the use of knowing all this? Well actually not very useful. It helps you to think about your co. (i.e. the co. you are investing in or planning to invest) in the global scheme of things. What is the market that your co. is competing in. How big is the market? Does your co. have a huge share of the market? These questions and more. With these no.s at the back of your mind, hopefully it will make the analysis easier. Doesn’t mean that you can make money though!