It seems ironical but after blogging for 8 years, I actually still find it hard to explain, in the most simple terms, what is investing all about.
This actually brings me to the most important thing about investment: how much did you pay for it? Hence in my last statement #3 above, it has to be a high dividend yield. Like a 4-5% yield. A high yield would ensure that you bought it cheap and your capital should be well protected. In fact, today (mid 2014) it is difficult to find true blue chips with 4-5% yield.